Steve Reeves new spot for Blue Cross

Steve Reeves has just shot this heartwarming film for Blue Cross through LIDA agency. The film shines a light on the myriad of ways pets help humans, and what Blue Cross does to help pets in return. The integrated campaign runs across video-on-demand, national and regional radio and digital display banners through the whole of July.

Director: Steve Reeves
Producer: Tim Marshall

Executive Creative Director: Tom Thomas
Art Director: Greg Foy
Copywriter: Heather Keywood
TV Producer: Nicola Gilbert