Brad lubin picks up campaign ad of the day for Irn Bru

What does the orange Scottish beverage even taste like? Irn-Bru decides it’s not worth arguing about.

One 30-second spot spoofs the teen romance genre, showing a red-headed teenager waiting at the bottom of the stairs for his prom date to emerge. When she does, he says: “You look prettier than a can of Irn-Bru.”

The couple inevitably disagree on the taste of the fizzy drink but when her grandmother flirtatiously adds it tastes like ginger, the love-struck teen winds up taking her to the prom instead, obviously.

The disagreement in the gangsta-themed ad is slightly more Irn-Bru-tal. Time is up for one unlucky mobster who tells his boss the beverage tastes like “tutti frutti”.

Directed by Brad Lubin, the ads also had the award-winning cinematographer Fabian Wagner as director of photography. Wagner is best known for his work on Sherlock and Game of Thrones.

Jim Swan and Sam Muir of The Leith Agency were the creatives behind the spots and media planning and buying was handled by the7stars.